Helen’s main area of research lies in the study of cognitive biases in motivational behaviour with a focus on addiction, eating and sexual behaviour. Specifically, she examines the role of attention, biases of visual attention, and approach/avoidance biases in motivational behaviours such as alcohol consumption, other addictive behaviours (such as problem gambling), eating behaviours (such as voluntary diet choice and food craving in healthy aging), and sexual behaviours (such as partner choice and asexuality). She also examines cognitive models of attention and how cognitive control mechanisms are used to minimise distractions caused by cognitive biases.